Skip to content

Featured Deals

View All

We earn commission on sales tracked from our links and codes. Thank you for your support! We earn commission from affiliate links/codes. Thank you!

  • Fresh25% off sitewide (30% off bestsellers) w/code FRESH, ends 10/05.
  • Macy's15% off beauty (up to 30% off other categories), ends 10/02.
  • Nordstrom15% off most beauty, ends 10/02.
  • Pat McGrathEarly access + 10% off Bijoux Brilliance collection w/code BIJOUX10, ends 10/02.
  • Sephora50% off Hair care Favorites - check out today's deals, ends 10/10.
  • Ulta10% off w/code FALL23 when you buy online and pick up in-store/curbside, ends 10/14.
  • UltaUp to 40% off Fall Haul Event, ends 9/30.
  • Ulta20% off (including prestige) - check your email for unique code, ends 10/09.
  • Ulta50% off hair care must-haves - check out today's deals, starts 10/01 and ends 10/21.

How to Apply Liquid Blush for Luminous Skin

How to Apply Liquid Blush for Luminous Skin

2020 is likely to be a year where we continue to see more offerings in liquid and cream forms as we gravitate away from matte finishes and continue embracing more natural and luminous finishes. Liquid blush can be a tricky beast to master, but if you use our tips on how to apply liquid blush, you...

Continue Reading

How to Apply Powder Highlighters for the Ultimate Glow!

How to Apply Powder Highlighters for the Ultimate Glow!

Here are our top tips on how to apply highlighters, whether you want to achieve a lit-from-within glow or sparkle like a discoball with how shiny your highlighter is, this is the place to start!  We'll work through some guidelines on how to choose the right highlighter, what highlighters work...

Continue Reading

How to Apply Matte Eyeshadow

How to Apply Matte Eyeshadow

Matte eyeshadows are popular because they are often more forgiving than shimmers when it comes to emphasis of lid texture and lines, while they're a classic way to add definition and depth to any eyeshadow look.  Previously, I published my tips on working with shimmery eyeshadows, and now, I'm...

Continue Reading

How to Apply Lipstick on Dry Lips

How to Apply Lipstick on Dry Lips

Drier lips need a little extra attention--TLC, if you will--and prep to get the best lipstick application.  Lipstick simply goes on more smoothly and sits better on hydrated, more supple lips.  In order to apply lipstick to dry lips, the key is proper preparation and ongoing maintenance of your...

Continue Reading

Makeup Troubleshooting: My Eyeshadow is Too Powdery!

Makeup Troubleshooting: My Eyeshadow is Too Powdery!

Powdery eyeshadows are the type that have a lot of excess product that gets kicked up in the pan whenever you go to use it.  They'll often look messier when housed in a palette, so you may feel like you have to wipe away excess to avoid colors mixing.  Sometimes, this powderiness results in...

Continue Reading

Makeup Troubleshooting: My Eyeshadow is Too Hard or Too Stiff!

Makeup Troubleshooting: My Eyeshadow is Too Hard or Too Stiff!

Firmer eyeshadow formulas are pressed more firmly into the pan, and it doesn't necessarily have to be a bad thing, but firmer eyeshadows require some modification of techniques and tools in order to get the most pigmentation and blendability out of them.

One upside is that firmer formulas tend to...

Continue Reading

How to Apply Cream Highlighters

How to Apply Cream Highlighters

It's well-worth learning how to apply cream highlighters for a dewy, luminous finish that gives a lit-from-within glow!  This guide will help you learn how to work cream highlighters into your routine, when and where to apply them, and how to master the art of application.

There can be a bit of a...

Continue Reading

How to Apply Liquid Eyeshadow with Ease!

How to Apply Liquid Eyeshadow with Ease!

Liquid eyeshadow has become more and more popular in the last few years, and the formulas have improved significantly making how to apply liquid eyeshadow easier than before!  There is often a learning curve with most liquid eyeshadow formulas, so let's dive into the nuances of liquid eyeshadow...

Continue Reading

The Ins & Outs of How to Apply Liquid Highlighter

The Ins & Outs of How to Apply Liquid Highlighter

If you're just learning how to apply liquid highlighters, there can be a bit of a learning curve, especially if you're trying to get a more intense effect or if you tend to wear a lot of matte foundation or heavier coverage base products.  Liquid highlighters share a similar application method as...

Continue Reading

How to Apply Shimmery & Metallic Eyeshadow

How to Apply Shimmery & Metallic Eyeshadow

Learning how to apply shimmery eyeshadow is easier than you think!  Shimmery eyeshadows tend to have softer, more forgiving formulas that blend more readily. I've rounded up my go-to tips for working with shimmer and metallic eyeshadows from figuring out what method to start with, what brushes work...

Continue Reading

Back to Top