Ultra Matte Lip

The formula is supposed to have "intense colour payoff" with a "super comfy" feel that "dries down for long-lasting wear" while feeling lightweight. It is "new and improved" for 2023. I think it is more comfortable than the prior formulation, but it has similar pitfalls; namely, the shades often appear a bit "cracked" once they dry down and I smile as the product doesn't seem to really pull into and smooth out while drying down.

The consistency was lightweight, spreadable, and fluid without being too watery or too viscous. As the formula dried down, it remained more flexible than the previous formula and definitely felt lighter-weight, which made it more comfortable to wear. Most shades were semi-opaque to opaque in one layer. They dried down fairly quickly but were forgiving if I pressed my lips together before the formula was fully set.

Unsurprisingly, they were not as long-wearing as the prior formula, but they still lasted between five and eight hours, depending on the vividness and depth of the shade. They were transfer-resistant until they came into contact with more oily food, and they were non-drying overall.