Power Move Hydrating Soft Matte Lipstick

The formula is supposed to have "vibrant color payoff" with a "velvety matte finish" that "looks (& feels) good on lips." It's a silicone-based formula (the first ingredient is dimethicone), which is often something more "modern" matte lipstick formulas have been leaning toward. This gives them a lighter-weight, more velvety feel on--creamy enough to glide on but almost "dry" to the touch without being as clingy as traditional matte finishes.

The color payoff ranged from semi-opaque to opaque, though some shades applied better than others; the lighter shades seemed to be less pigmented, while some of the deeper shades did not apply as evenly. The mid-tone shades performed the best overall; they had fuller coverage, applied more comfortably and evenly, and tended to be more forgiving of imperfections in lip texture. In close-ups, you can see slight "balls" of product, though they weren't something I could feel nor see in person in most instances.

The silicone-based matte formulas have a thinner consistency that can emphasize lip texture or separate along lip lines, depending on the shade and application. Most of the shades did not do this but a few did for me. The wear down was where I found that medium and darker shades tended to pull more noticeably into my lip lines, as the colors tended to wear away unevenly to some degree.

The colors lasted between three and six hours with deeper, more red-based hues lasting longer and leaving a stronger stain behind, and the lighter shades lasting the shortest amount of time. The formula felt non-drying, but it was very lightweight and comfortable to wear for the first few hours and then felt a little clingier as the product wore away.

Most of the colors are new to the range, though the ones that are "returning" are fairly similar to the colors in Amuse Bouche but have a different finish and, to some degree, depth as a result of the finish difference. The Amuse Bouche formula was rather different, as it was a creamier, denser, and cream/satin finish, so it had shine, more depth, and had more slip. If you liked the luminosity of the Amuse Bouche formula, the new formula doesn't have that; if you always wanted a more matte version, then you might find yourself enjoying the new formula.

The formula had a vanilla scent but no discernible taste.