Bite Beauty Power Move Hydrating Soft Matte Lipstick Launches July 11th

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Bite Beauty Power Move Hydrating Soft Matte Lipstick Launches July 11th
Bite Beauty Power Move Hydrating Soft Matte Lipstick Launches July 11th
Bite Beauty Power Move Hydrating Soft Matte Lipstick Launches July 11th
Bite Beauty Power Move Hydrating Soft Matte Lipstick Launches July 11th
Bite Beauty Power Move Hydrating Soft Matte Lipstick Launches July 11th
Bite Beauty Power Move Hydrating Soft Matte Lipstick Launches July 11th
Bite Beauty Power Move Hydrating Soft Matte Lipstick Launches July 11th
Bite Beauty Power Move Hydrating Soft Matte Lipstick Launches July 11th
Bite Beauty Power Move Hydrating Soft Matte Lipstick Launches July 11th
Bite Beauty Power Move Hydrating Soft Matte Lipstick Launches July 11th
Bite Beauty Power Move Hydrating Soft Matte Lipstick Launches July 11th
Bite Beauty Power Move Hydrating Soft Matte Lipstick Launches July 11th
Bite Beauty Power Move Hydrating Soft Matte Lipstick Launches July 11th
Bite Beauty Power Move Hydrating Soft Matte Lipstick Launches July 11th
Bite Beauty Power Move Hydrating Soft Matte Lipstick Launches July 11th

Release Date + About the Launch

This creamy, non-drying lipstick, made with tapioca pearls mixed with fatty acid waxes, features a velvety matte finish that looks (and feels) good on lips. The feather- and fade-resistant formula comes in an array crave-worthy shades and glides on for instant no-fuss, bold color.

7/11 (in-app), 7/12 online

Products in the Launch

Power Move Hydrating Soft Matte Lipstick, $28.00 (Permanent)

  • Sugar Buns Pink nude
  • Cayenne Fiery warm-toned red
  • Chai Mauve brown
  • Fig Warm pink
  • Maple Deep wine red
  • Tannin Brick red
  • Pomelo Peachy pink
  • Tamarind Soft caramel
  • Praline Honey nude
  • Sesame Honey beige
  • Hot Tomato Bright cool-toned red
  • Beetroot Bold berry
  • Juniper Medium rose pink
  • Extra Sugar Buns Deep pink nude
  • Pluot Dusty mauve
  • Harissa Warm terracotta
  • Mulberry Muted cranberry
  • Ginger Malt True brown nude
  • Radicchio Bright magenta
  • Espresso Brava Deep purple brown

20 Comments

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Lauren Avatar

I’m disappointed that these are not going to be the cream or satin finish that the originals were. I do not like how matte finishes look on me and have yet to find one that I find to be comfortable. At least they are bringing out the same shades so those who loved the originals and also like mattes can get their favorites again. Hopefully these perform well. Considering how long it took for them to release the new formula I expect they will.

Mariella Avatar

I absolutely agree, Lauren. I’ve been “over” matte lipsticks for 5 years or more (I was never a fan). I loved BITE’s lipsticks and loved their creamy formula. I hope this return of the mattes means that satins and creams might also be coming soon. I’ve never understood (and I know I’m not alone) why they abandoned their traditional lipsticks that were so wonderful.

Mariella Avatar

I think even back in the day, their lipsticks were “cleaner” than many. And they’ve lost all those years (5 or more, I’m guessing) of business and a “presence” in the makeup marketplace and mindset of people.

Z Avatar

I’m ok with “soft matte” if it errs more on the side of gentle, non-drying satinish. I’m surprised they didn’t bring back Honeycomb, which was very popular? Not to keep whining about pink lipstick (it’s a classic, i know), but that’s a lotta pink! Seasame is the most beigey nude one, but I’d have to see it in person.

Brian Avatar

Literally everyone: Please bring back your original lipsticks! Its all we want!
Bite: A new matte formula you say?
At this point I just have to assume the people at Bite are into negging.

Stephanie Avatar

I agree. I loved their original lipsticks and still have a couple kicking around. I am so over mattes and these shades seem quite boring, really.

Lucie Avatar

I’m happy there is finally a bullet lipstick out, but once bitten, twice shy. They’ve had enough missteps that they are no longer a blind buy for me so we’ll just wait and see. I do like a soft matte or velvet finish so if they are good they could win me back, but I need reviews.

CT Avatar

I’m hoping they are less than $35. I was fine paying $26, but the higher prices have been rather disappointing. I wish they hadn’t changed a good thing and had just added a separate vegan line.

Jen Avatar

It’s about time! I like the shades I’m seeing but there’s not the same kind of variety they used to have before. That seems to be the way of things lately. I hope that their new formulation is worth the wait.

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